It’s not unusual to walk into a breakfast joint along South Broadway and find a very old, retro feel – because it IS really old, with a disquieting layer of grease coating everything. Walk into Morning Collective, the new breakfast/brunch joint on South Broadway in the Rosedale neighborhood, and you’ll get a retro feel but everything is clean, shiny and new. A hutch along one wall holds coffee cups and glasses. The goldenrod, patterned wallpaper is reminiscent of what graced the walls of homes in the 1950’s and 60’s. The concept is modern though, serving healthful but hearty dishes. Chances are, the place will do great, especially given that Executive Chef and partner Joseph Strelnik, former executive chef at Snooze. No stranger to long waits outside for a seat inside (or on the side patio), that’s exactly what’s been facing Strelnik and his staff since they opened earlier in April.
The restaurant’s “Daily Breads,” which include pancakes and French toasts, are made from scratch and have a molten center. They include varieties such as Stuffed S’mores, Pistachio Tres Leches, Banana Hazelnut and Strawberry Cheesecake. A rotating, seasonal pancake and French toast is also available. “Benedict” selections include the Stacked Three Lil Pigs Benedict, featuring coffee-braised pork belly, ham and aged cheddar tots, smothered in bacon hollandaise. The “Bowls” section of the menu features items such as the Healthy Bowl, with seasonal veggies, olive oil roasted breakfast potatoes, organic greens, two poached cage-free eggs and pistachio pesto. Bowls can be enjoyed in the restaurant, but are especially portable and good on the go.
“Traditional Approaches” include favorites such as a Breakfast Burrito and Corned Beef Hash, as well as elevated takes on standbys, such as the Coffee-Braised Pork Belly and Eggs. “Crave & Behave” items, such as Ancient Grain Porridge, offer a lighter take on breakfast favorites, at approximately 300 calories each. For later risers, “Morning Collective Lunch” offerings include sandwiches such as The Collective B.L.T. and Pork Belly Cuban, as well as green chili and a variety of salads.
For just $10, the “Second Breakfast” is great for those whose dietary plans include eating more frequent “mini meals” throughout the day. It offers the choice of a Mini Egg White Omelet with two veggies, served with olive oil roasted potatoes and an organic greens salad; a bowl of Ancient Grain Porridge with local honey, fresh strawberries and pistachio crumble; or any single Daily Bread. The guest also receives a to-go snack, with choice of Seasonal Fruit Salad; Noosa Yogurt with Seasonal Fruit; or a bag of Morning Collective’s Signature Granola, to keep energy levels high later in the day.
One of the things that struck us most was that they create ice cubes for the drinks made out of the main ingredient to avoid dillution. A strawberry lemonade, for instance, contained strawberry-puree cubes atop skinny cubes made of wildflowers. The bartendress encouraged me to drink it slowly to allow the wildflower ice cubes to melt, lending another lovely element of flavor – she was right!
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